However, as stated time and time again, they do not generate as much money for artists and labels as album sales (Youtube probably has the worst per-stream basis out of any of the services). The trend has shown that listeners have moved toward streaming services, like Spotify and Pandora (one could even add Youtube). Meanwhile, digital downloads, while on the rise since 2004, have finally followed in decline, in particular with sales on Apple’s iTunes store, which have decreased by 13 percent since 2001. In regards to industry-wide sales, things are not looking too promising with the sales of physical albums on the decline since 2001. This naturally sparked a lot of dialogue concerning royalties with artists in terms of music streaming sites and the state of music sales. In addition to these types of sales, which rarely seem to happen now within the music industry, Swift, after declaring in a Wall Street Journal op/ed piece that musicians should not undervalue their art, removed her entire music library from Spotify. (The only other album to sell one million units this year was the Frozen soundtrack, but that was released in 2013.) Besides that, Swift’s whole discography has gone platinum, with her last three releases, 2010’s Speak Now, 2012’s Red and 2014’s 1989, selling a million copies in their first respective weeks. 1989 was also the first album to go platinum for 2014.
Love her or hate her, Taylor Swift can sell an album, with 1.287 million copies of her latest album 1989 sold in the first week of its release - in other words, two albums were sold every second of that week-long period.
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